How an eco-friendly brand is born- Neerg

Through an in-depth study of the cotton industry, we faced some shocking facts:

· Young children used as labor were denied their birthright to a carefree childhood and basic education.

· Non-organic cotton is the second-most pesticide-laden crop in the world!

· By the tender age of 5, millions of children the world over ingested through food and contaminated water, as much as 35% of the estimated dosage of hazardous carcinogenic chemicals, from the wanton use of pesticides and irresponsible disposal of effluent waste from the cotton industry.

· Poor farmers in India and many other third world countries borrowed heavily to buy expensive pesticides to preserve cotton crops were driven to suicide when crops failed.

These things are noticed and talked about very frequently but few
people come forward and do something about it.

That’s where Neerg, willing to change, decided and took a step towards ethical and eco friendly fashion.