Expensive Green Fashion – MYTH OR REALITY?

An average customer knows mainly two things about Eco-fashion: one, it’s ‘better‘ and ‘environment-friendly‘ and two, it’s expensive. True that. Eco-fashion being relatively expensive comes as a surprise to those who think it is made out of plants and plants are everywhere. Sometimes that becomes a major reason behind dismissing the purchase of the green garment. However, the green garments maybe expensive, they are definitely not overpriced.

A little mathematics and economics is needed to understand the cost-factor.

There is a separate section for Organic Foods in the supermarket, probably one block or isle out of the hundred other isles or at least 10 other isles for non-organic food. For sure you must have noticed that the foods in that section cost more than your ‘regular’ foodstuffs. Likewise, for clothes. Contemporary to organic food, organic clothing too is costlier than regular clothing. Why? Well, because it’s organic!

Eco-fashion steers clear from the usage of harmful pollutants like the commonly used fertilizers and pesticides. The use of these chemicals is so widespread that constructing a green garment is like making a clam soup in a cake shop. It is a separate process that requires separate procedures and the regular clothing industry is not necessarily designed to accommodate the green garment production as easily yet. Hence, the cost. Just like the ’special care’ environment needed in the construction of the green garment, a ’special care environment’ and ’special treatment’ are needed in bringing these products out to the consumer.

Since the green garment is a non-conformist to the average clothing manufacturing, the overall cost of production is bound to be greater. And yet, eco-fashion is not the most expensive item in the universe. It can only be called “Value for money” because of the longevity it offers, both to the garment and to the environment.

These almost hand-made green goodies are not mass-produced in millions to be shipped over to five continents. These products are more meticulously made and hence, in lesser quantities, which, ironically, raises the costs. To simply understand, it’s like going to a wholesaler and buying twenty items for cheap; rather than going to the mega-store and paying more for it individually.

These and many intricate production and marketing costs fall heavy on the price tag of the green garment; but then again we all shell out that kind of money to buy our Pradas anyway.

The encouraging fact is that eco-friendly is a wiser option at the same price as a regularly made garment from another global brand!

In the long run, these garments definitely supercede the regular clothing, simply because organic clothing is to your environment what organic food is to your body–healthy.